Local SEO Optimization Tips & Advice

On Site Optimization

• Put keywords in your title
• Title Tag Optimization:

1.                    Use numbers

2.                    Use modifiers

3.                    Do not use stop words

4.                    Avoid overuse of synonyms

5.                    Do not use a lot of commas

6.                    Avoid placing too many keywords

7.                    Title tag less than 69 characters

8.                    Use keyphrases rather than keywords

9.                    Place your keywords at the beginning

10.                Each page should have a unique page title

11.                Do not use stop words or special characters

12.                Separate your keywords with hyphens (-) or pipes (|)

• Use clean, SEO friendly URLs
• Check for duplicate content
• Optimize your logo & images
• Ensure non-www to www redirect is setup
• Setup Google Webmaster Tools & Make sure that Google can crawl your site properly
• Add Google+ publisher tag to website
• Ensure your navigation menu items are easy to use & indexable
• Does NAP in website match Google Places?
• Add city / service pages to your website
• Do add blog to your website

Google+ 

1.     Do create Google+ Profile

2.     Claim your Google listing

3.     Merge Google Local profile with the Google+ page

4.     Get listed in the right category

5.     Ensure that your business name is EXACTLY listed in Google Places

6.     Add your logo and cover photo

7.     Fill up the about section with as much information as possible

8.     Add at least 5 more photos to optimize for the carousel

Schema

1.     Test your website for existing schema

2.     Add Business Details In Schema

Other Important Directories

1.     Create & Claim Listing on Bing

2.     Create & Claim Listing On Yahoo

3.     Create & Claim Listing On Yelp

Citations

1.     Submit To Top 50 Citation Sites

2.     Fix NAP For Wrong Citations

3.     Submit To Niche Specific Sites

4.     Submit To Hyperlocal Directories

5.     Submit To Competitor Citations

Reviews

1.     Respond Back To Negative Reviews

2.     Ask Existing Customers To Leave A Review

3.     Try getting Customers To Review

Conversion

1.     Make sure that your Phone Number Prominently Displayed

2.     Make sure that Call To Action are Displayed Prominently

3.     Make sure that your Website Appear rightly On Mobile

4.     Display Testimonials / Reviews On Your Website

Social

1.     Create A Twitter Profile

2.     Create A Facebook Page

3.     Claim Your Venue On Foursquare

4.     Add Social Icons To Your Website 

Backlinks

1.     Check Your Backlink Profile To Penguin Proof Your Website

If you have done all these things then be rest assured that your website is about to dive in ranking world of Search Engines.